IPL matches now can be seen live on YouTube with a five-minute pushback. A separate section called Fun Feed will give behind-the-scenes information on the matches.Users will also be able to upload their questions on the match, chat with friends and give commentary as well.

During the press release, Mr. Shailesh Rao  (M.D. for Google India) commented “Cricket is the centre of our lives and with the IPL channel, we are doing something that has never been done before in television”

Lalit Modi Commissioner for IPL, a well known portfolio for technology savvyness and his innovations, referred this tie-up to “ushering in a democratisation of broadcasting.”

Definitely, its a step ahead from conventional broadcasting,  point to be noted here is more and more businesses are realizing the fact that majority of their customers are now online, until and unless you tap the  online media you would keep wondering on “Where have all my customers gone?”.

Oh! Now for you IPL fans, you could watch matches live through http://www.youtube.com/ipl

NIk!

What is Re:con?

Re:Con is about conventions
Re:Con delivers the latest news from trade shows, conferences and conventions in print and online to attendees at the start of each morning of the show. We pair an experienced magazine production team and reporters with industry expertise.

Re:Con is about magazines
Re:Con is the magazine publishing division of InfoZone Inc.

Re:Con is about custom publishing
Re:Con is available for all your custom publishing needs. Custom magazines, newsletters, or brochures, we can create high-quality products for your marketing and business needs

Who is Re:Con?

A top-notch magazine production team
A copy editor and a graphic designer with over 20 years of magazine production experience collectively. For convention coverage, we add a top-notch event photographer and reporters knowledgeable in the industry to our team.

Where is Re:Con?

Trade Shows Conventions and Conferences
Any industry, any conference, the Re:Con team is ready and flexible enough to produce a quality daily publication.

Wherever you need us to be
Our accomplished production team is ready to handle your publishing job big or small, local, regional or national.

How is Re:Con?

We’re fine, how are you?

Drop us a word here for more…

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• Video SEO is 53 times more likely to produce a first-page search result than traditional techniques.
• Google is pushing video to the top of search results, creating a goldmine for marketers.
• Results begin to appear in days, and some publishers succeed in getting 25 percent or more of their videos to produce first page results.
• Search engines can’t find video content on their own, so getting submission right is critical — a knowledgeable partner can make this much easier.

The Unfair Advantages of Video SEO
Although video SEO isn’t dissimilar to traditional SEO, it has two distinct advantages.
First, Google and other search engines work to have a mix of content types displayed in search results (a.k.a., blended search results). For this reason, they give a higher ranking to video content than other forms of Web content in order to make sure that searches consistently display mixed search results.
Second, there’s a relative dearth of video content available today, and only a small fraction of the content available is properly submitted to search engines for inclusion in the search indexes. This combination of disproportionate bias towards video content and the small pool of indexed video content available is a gold mine for publishers.

NIk!

according to recent survey conducted by RainToday.com, included more than 200 buyers responsible for more than $1.7 billion in professional services purchased, such as accounting and financial consulting; architecture, engineering, and construction services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services.

According to the survey, 74% of buyers report the service provider’s website holds at least “some influence” over their ultimate decision to buy services from the provider. This is 23 percentage points higher than in 2005 and represents a significant increase in the importance of websites.

So how important is your website to growing your business?

1. It should be professional enough through creative design, writing, and arrangement of content to attract buyers.

2. Publish your strengths over your competitors through an overview of your services, client list, biographies of your professionals, and case studies that show how you have helped clients and delivered to promises.

3. Establish your authority, through blog posts, publications, videos, and other resources to help build credibility, reliability, and trust-all essential elements necessary to win clients.

4. The research verdicts: ” WEBSITES INFLUENCE 97% OF CLIENT’S PURCHASING DECISIONS.”

NIk!

Nearly three million people may have been affected by the quake, which collapsed government buildings and caused major damage to hospitals in the area.

The Red Cross is contributing an initial $1 million from the International Response Fund to support the relief operation, and has opened its warehouse in Panama to provide tarps, mosquito nets and cooking sets for approximately 5,000 families.

The public can also help by texting “Haiti” to 90999 to send a $10 donation to the Red Cross, through an effort backed by the U.S. State Department. Funds will go to support American Red Cross relief efforts in Haiti.

Come lets join our hands for Haiti!!!

NIk!

2009 saw the birth of an innovative concept called Blog-Off contests hosted by the Community Marketing Blog in response to the lack of unauthenticated new social media consultants springing up overnight. Andrew Ballenthin created this event as a forum for social media marketing enthusiasts to engage in a monitored event that would independently validate the individual’s capabilities. “With the emergence of social media I believe the Blog-Off competitions are an important process for measuring social media consultants and business practitioners,” says Jon Hansen. Hansen is an author and acclaimed online show host who’s PI Social Media Network reaches over one million monthly syndicated listeners and readers.

Plans are underway for Blog-Off III in 2010. Contestants are already stepping forward to participate in the next event because they see the value in being independently validated as a valuable asset to offer future clients and employers.

Forrester Research projects that interactive marketing will represent nearly $55 billion in spending by 2014 representing 21% of all marketing spend. With social media being a key component of this future marketing growth Blog-Off events will play a formative role in identifying leading professionals who can deliver measurable business results in social media marketing.

The words to watch this year will be “professional validation” and “measurements” if 90% of businesses are to transition from being busy with social media to being effective.

NIk!

Happy New Year from SIS-IZ

Mr. Barack Obama was not only the first Black American to become the president of United States, but also the first social media president.  Anyone who has noticed the way how he used the web to his advantage would agree with this statement. Social media is so powerful??, can it take a person to winning podium?? Let us see…

Mr. Barack Obama and Hillary Clinton were the favorite candidates for the presidential post.  Before contesting the election, Barack Obama led an ordinary life as a citizen of the U.S, while Hillary Clinton had been the First Lady of America.  She was a known face and had made her impression on a number of American citizens through public appearances as the First Lady.  These aspects of her personality and her familiarity as a public figure was indeed a huge advantage and Mr. Obama was faced with the challenge of drawing public attention and winning their hearts.  He used the web to do this and it was indeed very well received.

Apart from having an official website and canvassing online like other candidates did, he harnessed the power of social media and used it as a platform to share, communicate and connect to people.  This not only gave him a wider scope to be visible, but also offered him a medium to connect to people and converse with the common. He used blogs, Twitter, MySpace and Facebook to propagate and reach out to people.  This created trust in the minds of people and gave them a chance to learn the prospective development Obama as a president could make. The communication was two way, winning people’s heart to great deal.

The Stats go like “ Since February 2007, Mr. Goodstein, who is the External Online Director for “Obama For America“, has helped attract nearly two million supporters on MySpace, about 6.5 million supporters on Facebook, and 1.7 million supporters on Twitter. This strategy of using social networking tools worked well, enabling the Obama campaign to out-maneuver Hillary Clinton’s campaign, which was enjoying the support of the institutional base of the Democratic Party.“

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

NIk!

Users trying to reach Twitter early Friday were redirected to a Web page that CNN reported had a picture of a green flag and a message that said, “This site has been hacked by the Iranian Cyber Army.”

There was no evidence the hackers are actually linked to Iran. Web sites like Twitter and Facebook helped bring attention to the Iranian opposition during the country’s crackdown after its June elections, with users posting minute-by-minute updates and amateur video.

Twitter later Friday posted a message on its blog that said its Domain Name Systems’ records “were temporarily compromised but have now been fixed.”

Courtesy: - Palmettoscoop

NIk!

So the company can focus on a new, mostly online, marketing effort. Since the late 80′s Pepsi’s Super Bowl ads had won enormous consumer affection throughout, and what were perhaps its glory years for game ads came in the 1990s. From 1994 though 1998, Pepsi aired the ad that was most liked by participants in USA TODAY’s exclusive Super Bowl Ad Meter, an annual real-time consumer testing of the game’s ads as they air.

Pepsi has been the second-biggest Super Bowl advertiser in the past decade. The company has spent $143 million on the 10 Super Bowls from 1999 through 2008, second only to Anheuser-Busch, which spent $216 million. (Sources TNS).

So the new Strategy???

The nation’s second-biggest soft-drink maker is plowing marketing dollars into its Pepsi Refresh Project, starting next month, as its main vehicle for Pepsi. The project will pay at least $20 million for projects people create to “refresh” communities.

A website will go live Jan. 13 where people can list their projects, which could range from helping to feed people to teaching kids to read. People can vote starting Feb. 1 to determine which projects receive money.

Good! The big boys have realized the potential audience online, wonder when certain others would come out of the Brick and Mortar setup!!!!

Courtesy: – Dallas News

NIk!